Is “good enough” good enough? Most people are satisfied with the process by which they make decisions. In fact, although (if asked) they may admit to believing that their decision process is not the absolute best that it could be, they are content to have a process that they feel is “good enough”. Such beliefs maybe appropriate for personal decisions, but are too crude for the modern business world, where the difference between “good versus the best” can represent significant value, especially for decisions which are complex or involve significant uncertainty.
We apply both qualitative processes and quantitative techniques to improve decision quality and increase the likelihood of success. We combine strategic analysis, decision sciences, economics, value creation and risk assessment, and typically use advanced financial modelling as a tool to integrate these.
Our motto is “analysis-insight-action” – we are pragmatists; our analysis is used to create insight that leads to action: We aim to be “as simple as possible, but no simpler”.
WAYS TO IMPROVE THE QUALITY OF DECISIONS
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DECISION SUPPORT APPLICATIONS
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